Whizz – Webdesign, Logo design
Whizz, as a fictional company, is another one of my projects aimed to improve my professional skills.
It is targetting rafting industry, offering the most important and sought-after services in this area, making it easy to create
a meaningful and safe rafting trip.
The whole brand/website is built from ground up, without use of any templates nor anything similar.
My designs aim to look good but be efficient, thus not sacrificing ease of use for the sake of originality.
Plan your rafting trip from top to bottom.
(Fictional company)
Process
The whole website and logo are created in the best possible way to convey meaning of this brand, to be easy to understand and manipulate and to generate high revenue. Every time I design, I research the whole area of industry and accustom my mind to create a design suitable for the specific goal.
I follow most conventional ways of designing, such as sketching, mockups, testing, use of grids, color scheme rules and many other, though leaving out some that are of no use to particular problem, making the process as effficient and as fast as possible.
Specific process of Whizz design
(This section leaves out some important parts of my reasoning, which are described above.)
As you have learnt, the word, appearance and placement of logo and objects of the website are anything but meaningless. Everything follows some good reason. Main menu contains only the most essential links, making it quick to understand and use without being encumbered. All other needed items are placed into the footer, as well as some not so important ones, for example current weather or terms of use.
Front page is basically a giant guidepost, as it mostly should be, using a lot of images, making sure the user sees this website is truly about real-world activity. Individual pages then use mostly graphics, ensuring swift orientation and use of all the elements.
Copyright (used images)- I do not own any of these images – All images have been edited
AUTHOR – MATERIAL TITLE/ID – LINK TO THE MATERIAL
Inge Maria – unknown – https://unsplash.com/@ingemusic?photo=pv2ZlDfstXc
Josh Evnin – Life Vests – https://flic.kr/p/87cCsr
Michelle – Rafting – https://flic.kr/p/72LGg4
Ingolf Zeiner Petersen – Rafting – https://flic.kr/p/6NxiYU
unknown – Rock on Body of Water – https://www.pexels.com/photo/rock-on-body-of-water-141731/
Kaliyoda – #1533375 – http://www.freeimages.com/photo/paddles-1533375
Richard Cawood – Paddle Power – https://flic.kr/p/59Z9n5
Alan Levine Follow – Yellow Paddles – https://flic.kr/p/DAwKKG
Thanks a lot to the authors.
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